Data Modeling is the process of discovering, analyzing, and scoping data requirements, and then representing and communicating these data requirements in a precise form called the data model. Data modeling is a critical component of data management. The modeling process requires that organizations discover and document how their data fits together. The modeling process itself designs how data fits together (Simsion, 2013). Data models depict and enable an organization to understand its data assets.

There are a number of different schemes used to represent data. The six most commonly used schemes are: Relational, Dimensional, Object-Oriented, Fact-Based, Time-Based, and NoSQL. Models of these schemes exist at three levels of detail: conceptual, logical, and physical. Each model contains a set of components. Examples of components are entities, relationships, facts, keys, and attributes. Once a model is built, it needs to be reviewed and once approved, maintained.

Data models comprise and contain Metadata essential to data consumers. Much of this Metadata uncovered during the data modeling process is essential to other data management functions. For example, definitions for data governance and lineage for data warehousing and analytics.